Founded over 100 years ago, the Pemberton Medicine Company of Atlanta began selling a coca wine, which was then called Pemberton’s French Wine Coca. This patented medicine was advertised as a cure for various diseases including nerve trouble, dyspepsia, mental and physical exhaustion, headache, neurasthenia, and morphine addiction. Once prohibition hit the Atlanta area in 1886, the company responded by developing a non-alcoholic version of the product called Coca-Cola.
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